Alroy Fonseca
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USC Canada
Reference
​Material

Below are additional reference materials that may be of interest in the context of my USC Canada application.

Videos

I shot the Justice for Aboriginal Peoples campaign video against a green screen, edited it to music, and added animated elements. The storyline was developed by PSAC's Aboriginal Human Rights Officer.

I produced this video for the Canadian International Development Agency on the basis of the 2011 Environmental Scan.


I produced this film through my production company, Dawghaus Studios. It was screened at the Reel Food Film Festival. 


​I researched, wrote, shot and edited this explainer on changes to Old Age Security.

I researched, wrote, shot, edited and animated the We Fought Back and Won video.

I researched, wrote and initiated the About PSAC video. The production was contracted to Point Blank Creative in Vancouver, under my supervision.

My former video production company produced this viral video. I conceived, short and edited the video.

Instagram and Facebook Ads

I produced the video below and used it as a digital ad targeting the Carleton University community on Facebook and Instagram during the first contract negotiations of postdoctoral fellows.
I produced the video ad below and used it as an ad targeting federal public service workers to encourage them to come out and vote during the Treasury Board ratification process.

A post shared by PSAC NCR | AFPC RCN (@psacncr) on Mar 9, 2017 at 7:16am PST

Out of home ads

The ads below were part of PSAC NCR's 2013-14 Canadians ♡ public services campaign. I researched and designed all the ads and negotiated ad contracts to ensure a wide and creative dissemination, including an overnight poster run in which 1,000+ posters were placed around downtown Ottawa.
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Printed materials

I produced these designs around around the 2014 kickoff of bargaining with Treasury Board.
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I designed this poster to advertise a BBQ at Tunney's Pasture, where thousands of public service workers are based.
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​I designed this pamphlet to support Larry Rousseau's successful campaign for Executive Vice-President of the Canadian Labour Congress in May 2017.
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